Google, Admob and competition

Posted on | August 24, 2010 | No Comments

Google’s plans to buy a small(ish) firm that specialises in ads for small screens are being scrutinised, to see if monopoly is an issue:

report from India Times- http://economictimes.indiatimes.com/infotech/internet/Google-says-AdMob-deal-gets-FTC-review/articleshow/5372989.cms

“SAN FRANCISCO: Google Inc said the US government is seeking more information about the competitive impact of its proposed $750 million purchase of AdMob on the nascent market for mobile advertising.

The world’s No 1 Internet search engine said in a post on its company blog on Wednesday that it received a “second request” from the US Federal Trade Commission this week.

The FTC is “asking for more information so that they can continue to review the deal,” read the post, written by Google Product Manager Paul Feng.

“While this means we won’t be closing right away, we’re confident that the FTC will conclude that the rapidly growing mobile advertising space will remain highly competitive after this deal closes,” the post continued.

Google announced plans to acquire AdMob in November in what would be its third most expensive purchase behind the $3.1 billion acquisition of DoubleClick and the $1.65 billion purchase of YouTube.”

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